Privacy Policy

Last Updated: January 2026

Southern Advocacy Services ("we," "us," "our," or "Company") operates southernadvocacyservices.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, phone number, and other contact details you voluntarily provide.
• Technical Information: IP address, browser type, operating system, device identifiers, and referring URLs.
• Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section).
• Usage Data: Pages visited, time spent on pages, clicks, scrolling behaviour, and navigation patterns.
• Affiliate Tracking Data: Referral sources, conversion data, and click-through information to measure affiliate performance.

How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Site and its functionality.
• To conduct analytics and understand user behaviour and preferences.
• To track affiliate referrals and calculate commissions.
• To send promotional emails, newsletters, and marketing communications (with your consent where required).
• To comply with legal obligations and enforce our Terms of Service.
• To prevent fraud and enhance Site security.
• To personalise your experience on the Site.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality (e.g., session management).
• Analytics Cookies: Used to understand user behaviour and Site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting platforms.
• Marketing/Advertising Cookies: Used for retargeting and personalised advertising.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

The Site contains links to third-party websites, including casino operators, betting platforms, and affiliate partners (collectively, "Third-Party Sites"). We are not responsible for the privacy practices or content of Third-Party Sites. We strongly encourage you to review the privacy policies of any Third-Party Site before providing personal information or engaging in transactions. Your use of Third-Party Sites is solely at your own risk and is subject to their terms and privacy policies.

Your Rights

Under the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: You may request access to your personal data.
• Right to Rectification: You may request correction of inaccurate data.
• Right to Erasure: You may request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: You may request limitation of how your data is processed.
• Right to Data Portability: You may request your data in a portable format.
• Right to Object: You may object to processing of your data for direct marketing and other purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details provided in the Contact Us section.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Personal information provided for affiliate tracking is retained for up to 3 years for accounting and legal purposes.
• Analytics data is typically retained for up to 2 years.
• Email marketing data is retained until you unsubscribe or request deletion.

You may request deletion of your data at any time, subject to legal and contractual retention obligations.

Contact Us

If you have questions or concerns about this Privacy Policy, your data, or wish to exercise your rights, please contact us:

Southern Advocacy Services
Email: [email protected]
Website: southernadvocacyservices.co.uk

We will endeavour to respond to all requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.